This age range is settling into adulthood and likely wants to regain or maintain the youthful figure from their high school days. Viewing a breakdown of locations and demographic groups is key information for health experts ready to open their own "Box" or improve an existing facility.įrom a marketing perspective, 25 - 44 is the sweet spot to aim for in fitness and health related industries and other self-improvement businesses. The popularity of CrossFit by the numbers is interesting. Google Analytics has shown that web searches have remained stagnant for the Big Four corporate gyms, while searches related to the fitness phenomenon of CrossFit have skyrocketed over the last four years, with little sign of slowing. Since 2011, however, they have been able to count less and less on this rapid infusion of capital into their company's coffers. Each January, corporate gym companies wait for the money to come rolling in thanks to overindulgence during the holidays and those New Year's Resolutions.
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